These are illustrative sample strategies — not past client case studies. Foundgrove is pre-launch, so no real client or results are depicted. Each one shows how a Foundgrove engagement would be structured for a US service business: the starting baseline, the tactics deployed, and the outcome categories targeted. In a real engagement, every figure is measured against your own analytics, ad platforms, and CRM data.

Sample strategies · Updated June 2026

Marketing Sample Strategies: How We'd Structure Your Engagement

Five illustrative sample strategies with full Challenge → Approach → Outcome-focus breakdowns and phase-by-phase structure. Not past client results.

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Outcome categories

What kinds of outcomes does Foundgrove focus on?

Foundgrove focuses on three categories of outcome for US service businesses: qualified lead growth, cost-per-lead reduction on paid channels, and AI search citations (presence in ChatGPT, Perplexity, and Google AI Overviews). The illustrative sample strategies below show how each category is approached — the baseline we lock, the tactics we deploy, and how impact would be measured against your own data. No headline figures are shown here because Foundgrove is pre-launch and depicts no real client results.

Methodology

How would these be measured?

In a real engagement, every sample strategy below would be measured against a fixed baseline captured before engagement start. We track four core KPIs: organic traffic, qualified lead volume, cost-per-acquired-lead, and AI search citation rate. Data is pulled from GA4, Google Search Console, the client's ad platforms, and their CRM (HubSpot, Salesforce, Pipedrive, or ServiceTitan). All percentages reflect month-over-month or period-over-period comparison against the documented baseline — never against a manipulated denominator.

Baseline locked at engagement start with a written audit document.
Lead quality measured via close rate from the client's CRM, not form fills.
AI citation rate tracked weekly across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Every figure is reproducible from the client's own analytics — we share dashboards.

Industries

Can I see a sample strategy for my industry?

Below are five illustrative sample strategies covering dental, HVAC, B2B SaaS, med spa, and family law — chosen to show how the framework adapts across very different verticals. If yours is not represented, book a free call and we will walk through how the same approach applies to your business. Browse the industries we serve or jump to the service that fits your business.

Dental — SEO, GEO & AEO

Challenge: A multi-location dental group ranking on page 3 for high-intent terms across its markets, with no presence in Google AI Overviews and a competing group appearing in ChatGPT and Perplexity answers.
Solution: Full local SEO rebuild across every GBP profile, service-area landing pages for each location, FAQPage schema on every service page, and a content overhaul targeting passage-level extraction by AI Overviews.
Outcome focus: Multi-location local + AI visibility rebuild

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HVAC — Paid Ads

Challenge: A regional HVAC contractor whose Google Ads budget is producing mostly unqualified or out-of-area leads, with no attribution back to booked jobs.
Solution: Account rebuild around service-specific campaigns, GA4 + CRM (ServiceTitan) integration, dedicated landing pages per service, and lead scoring tied to job value.
Outcome focus: Paid account rebuild + job-value attribution

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B2B SaaS — SEO, GEO & AEO

Challenge: A Series A B2B SaaS company with a strong product but flat inbound pipeline. Sales-led growth is capping out and the team needs inbound to scale beyond founder-led prospecting.
Solution: Bottom-of-funnel content stack, Perplexity citation strategy, schema for HowTo and FAQ, and a paid retargeting layer for high-intent visitors.
Outcome focus: Bottom-of-funnel + AI citation buildout

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Med Spa — Website Design + SEO

Challenge: A new med spa launch with no domain authority, no content, and a narrow window before opening to be visible for booking-intent searches.
Solution: Next.js website with full schema deployment, launch landing pages, GBP setup, and a pre-launch content sprint targeting booking-intent keywords.
Outcome focus: Pre-launch site + booking-intent foundation

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Legal — SEO, GEO & AEO

Challenge: A family law firm losing share to competitors who appear as the recommended option in ChatGPT and Perplexity for high-intent searches in their state.
Solution: AEO-focused content rebuild, attorney bios optimized for E-E-A-T, FAQPage schema, and a legal-vertical citation campaign targeting bar association directories.
Outcome focus: Answer-engine visibility rebuild

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Side-by-side

How do these sample strategies compare?

All five illustrative sample strategies side by side, sorted by industry. Each row links to the full breakdown including baseline, tactics, and phase-by-phase structure.

Foundgrove sample strategies compared side by side: scenario, industry, service, engagement length, and outcome focus.
Scenario	Industry	Service	Timeframe	Outcome focus
A multi-location dental group	Dental	SEO, GEO & AEO	6 months	Local + AI visibility rebuild
A regional HVAC contractor	HVAC	Paid Ads	60 days	Paid rebuild + attribution
A Series A B2B SaaS company	B2B SaaS	SEO, GEO & AEO	90 days	BOFU + AI citation buildout
A new single-location med spa	Med Spa	Website Design + SEO	12 weeks	Launch site + booking foundation
A family law firm	Legal	SEO, GEO & AEO	4 months	Answer-engine (AEO) rebuild

Disclosure

Are these representative of typical results?

These are illustrative sample strategies, not a promise, a median, or a past client result — Foundgrove is pre-launch and depicts no real client outcomes. Actual results depend on baseline authority, market competition, content velocity, and your operational capacity to handle new leads. We will tell you honestly during the audit whether your vertical and budget are aligned with the kind of progression these sample strategies describe. See our pricing page for budget tiers.

FAQs

What are the most common questions about our sample strategies?

The most common questions prospects ask before booking a call. If yours is not covered, ask us directly on the free strategy call.

Are these sample strategies real client case studies?

No. Foundgrove is pre-launch, so these are illustrative sample strategies — they show how a Foundgrove engagement would be structured (the baseline-to-impact framework, the tactics we deploy, and the kind of progression a business could expect) rather than past results for named clients. No real client or results are depicted. When we have a real, client-approved case study to share, we will share the underlying analytics, ad-platform, and CRM data behind it.

Why aren't there metrics on these pages?

Because we will not publish numbers we have not earned. As a pre-launch agency we have no real client results to report, and an illustrative metric would read as fabricated. Our policy: in a real engagement we share the percentage change, the timeframe, and the methodology directly with the client — so the result is verifiable from their own data — rather than posting unverifiable figures here.

Can I see a sample strategy for my industry?

The illustrative scenarios below span dental, HVAC, B2B SaaS, med spa, and family law to show how the framework adapts across verticals. If yours is not represented, book a free 30-minute call — we can walk you through how the same baseline → tactics → impact approach would apply to your business.

What's a typical timeline to see results?

In a real engagement, most SEO and AEO programs show early ranking and citation movement inside 30-60 days, with material lead growth between months 3 and 6. Paid ads typically hit target CPL inside 60 days. Website builds launch in 8-12 weeks and start producing leads from day one. Each sample strategy below outlines the phase-by-phase structure so you know what an engagement would involve.

Want a strategy like these for your business?

Free 30-minute audit and a written growth plan within 48 hours — built around the same baseline → tactics → impact framework these sample strategies outline.

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Updated June 2026