Foundgrove is a US-based digital marketing agency founded in 2024 to solve a specific problem: service businesses spending thousands on agencies that deliver reports instead of leads. We focus exclusively on lead generation through search and AI — SEO, GEO, AEO, paid ads, and conversion-optimized websites — for US service businesses across all 50 states.
About Foundgrove
About Foundgrove — Lead Generation Built on Search and AI
Founded in 2024 by Hyder Shah. A senior strategist on every account. Transparent pricing from $2,500/mo.
Free, no card required. Month-to-month — cancel anytime. No minimum, no lock-in.
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Why Foundgrove exists
Foundgrove was founded in 2024 to solve a specific problem: service businesses spending thousands on agencies that deliver reports instead of leads — a sharp senior pitch, junior execution, and vanity dashboards built from rankings and impressions instead of revenue.
Service businesses are the backbone of the US economy — they hire, they grow, they support families — and the agency landscape has been built around SaaS and e-commerce instead. Foundgrove is built to be the marketing partner the service economy actually needs: a senior strategist on every account, transparent pricing, revenue-tied reporting, and the discipline to stop spending on any channel that hasn't produced qualified leads in 90 days.
Want this on your account? Get my free audit and we'll send a written growth plan within 48 hours.
Our approach
What does Foundgrove do differently?
Foundgrove is built around three operating commitments most agencies won't make: a senior strategist on every account, a single integrated program for SEO + AI search + paid + web (not four siloed teams), and reporting that starts from CRM revenue instead of channel impressions. We work exclusively with US service businesses, we intentionally take on only a handful of accounts at a time so senior attention stays high, and we publish our starting price ($2,500/mo) so there are no surprises on the call.
- One team, one strategySEO, GEO/AEO, paid, and web report into the same lead so channels reinforce each other instead of competing for credit.
- Revenue-tied reportingReports start in your CRM with closed-won pipeline and trace back to the channel, campaign, and content that produced it.
- Senior-only executionThe strategist who pitched the work runs the work. No junior AMs, no offshore content mills, no "graduating" to senior support.
- 90-day kill switchIf a channel hasn't produced qualified leads in 90 days we stop spending — even if that means cutting our own scope.
See our full services, read about how we approach GEO vs AEO vs SEO, or compare pricing tiers.
Location
Where is Foundgrove based?
Foundgrove is a remote, US-based agency. We work with clients virtually across all 50 states — there's no walk-in office. The fastest way to reach us is by email.
Coverage
What industries and locations does Foundgrove serve?
Foundgrove serves US service-business verticals — including dentists, law firms, home-services operators, medical practices, and B2B service providers — across all 50 US states. We don't take work outside the US and we don't serve e-commerce or consumer-product brands; the playbook is different and we'd rather refer you out than do a mediocre job.
Reporting
How does Foundgrove measure success?
Foundgrove measures success in qualified leads, booked calls, and closed-won pipeline — not impressions, rankings, or click-through rate. Every account ships a monthly report that starts in the client's CRM with revenue and traces back through the channel, campaign, and content that produced it.
Want this kind of reporting on your account? Get my free audit.
Values
How we work, what we believe.
Revenue, not reports
We track to qualified leads and booked calls — not impressions, not rankings, not vanity dashboards. If a tactic doesn't move pipeline within 90 days, we kill it and try something else.
Operator-grade thinking
The senior strategist on your account has owned a P&L or run growth in-house. We know what 'good' looks like in your industry because we've lived in it on the client side.
Honest defaults
We say no more than most agencies say yes. We won't take work we can't win, won't oversell tactics that don't fit, and won't lock you into 12-month contracts to hide weak results.
Search and AI, in lockstep
Google still drives most leads, but ChatGPT, Perplexity, and AI Overviews are the next decade. We optimize for both at once — SEO, GEO, and AEO as a single program, not three.
Contact
How can I get in touch with Foundgrove?
The fastest path is to get a free audit — we send a written growth plan within 48 hours, no card required. You can also email us at hello@foundgrove.com, or visit our contact page. We respond to inbound inquiries within one US business day.
Want to meet the team?
Get my free audit. You'll get a written growth plan in 48 hours and (if you want) a 30-minute call with the senior strategist who would run your account — no junior AMs, no bait-and-switch.
Free, no card required. Month-to-month — cancel anytime. No minimum, no lock-in.
Or book a strategy call directly →
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