Why does Foundgrove specialize by industry?
Foundgrove specializes by industry because search behavior, conversion patterns, and regulatory rules differ radically across verticals. Bar advertising rules constrain legal SEO; HIPAA constrains healthcare analytics; FINRA constrains financial-advisor content. A specialist who has solved these problems across similar businesses ships month-one work that a generalist won't reach until month six.
Compounding expertise
Every dental engagement we run makes the next one sharper — keyword maps, GBP attribute tuning, and review-velocity playbooks transfer directly.
Regulatory fluency
HIPAA, state bar rules, FINRA, Google LSA category eligibility — we ship compliance into the workflow, not as an afterthought review step.
Buyer-journey accuracy
Senior-care buyers are adult children, B2B buyers are committees, dental buyers want price transparency. One-size-fits-all funnels lose to vertical-specific ones.
Schema and AI search
Our SEO program deploys vertical-correct schema (Dentist, Attorney, HVACContractor) that earns rich results and AI Overview citations.