We run paid acquisition for service businesses across Google Search, Performance Max, Meta, LinkedIn, and YouTube. Every dollar is tracked to a booked call or qualified lead. Predictable lead flow from paid search and social. Pricing starts at $3,500/mo on the Performance tier. Month-to-month — no lock-in.
Paid Ads · Updated June 2026
Profitable Google, Meta, and LinkedIn campaigns.
Definition
Paid Ads is a retained service that delivers predictable lead flow from paid search and social for US service businesses. We combine strategy, execution, tracking, and reporting in one engagement led by a senior strategist. We run paid acquisition for service businesses across Google Search, Performance Max, Meta, LinkedIn, and YouTube. Every dollar is tracked to a booked call or qualified lead.
We track to cost-per-qualified-lead and cost-per-booked-call, not vanity clicks. If we cannot prove ROI in 90 days, we recommend pausing the channel.
Every campaign gets a dedicated landing page built for the offer, the audience, and the device. Most agencies send paid traffic to the homepage. We do not.
You see spend, impressions, leads, qualified leads, and booked calls in one Looker Studio dashboard updated daily. No PDF reports.
Process
Our Paid Ads process runs in four phases — audit, strategy, execute, optimize — on a month-to-month engagement with no minimum and no lock-in. Phase one delivers a written audit and roadmap inside 14 days. Phase two builds the strategy. Phase three executes against revenue KPIs. Phase four turns reporting into compounding optimizations every month.
We audit current accounts (or competitors if starting fresh), build a media plan, and forecast realistic CPL and CAC ranges before you spend a dollar.
Account structure, campaigns, ad copy, creative, landing pages, conversion tracking, and CRM integration. Production takes 2-3 weeks.
Daily monitoring for the first 14 days, then weekly optimization rhythms. We A/B test ad copy, creative, and audiences continuously.
Once we hit target CPL, we scale spend in 20% increments while monitoring lead quality. We never blindly scale — quality leads matter more than volume.
Scope
Every Paid Ads retainer includes the full deliverable list below — no à la carte upsells, no surprise scope creep. Each item is owned by a named strategist on our side and tracked weekly inside your live dashboard. Larger accounts add volume (more content, more campaigns, more pages) rather than line items.
Sample strategies
These are illustrative sample strategies, not past client results — they show how a Foundgrove Paid Ads engagement would be structured.
Pricing
Paid Ads starts at $3,500/mo on the Performance tier. Pricing scales based on market competition, content volume, and the number of locations or service lines. Most engagements include the full deliverable list with no add-on fees.
Fit
Paid Ads is best for established US service businesses with at least $500K in annual revenue, a defined ideal customer, and the operational capacity to handle more leads. We work with single-location practices through 50-location franchises across healthcare, legal, home services, B2B SaaS, and local services. Paid Ads is not a fit for pre-revenue startups or businesses that need leads tomorrow — for those we recommend starting with Paid Ads.
Further reading
Our in-depth Paid Ads guides break down the strategy, tactics, and benchmarks behind everything above.
FAQs
The most common questions we get from prospects evaluating Paid Ads. If yours is not here, book a free 30-minute call and we will answer it directly.
Our minimum recommended monthly ad spend is $5,000 across all channels — below that, statistical significance for optimization becomes hard to achieve. Our management fee starts at $3,500/month. So a typical first engagement is $8,500/month combined. For higher-cost-per-click verticals like legal or HVAC, we typically recommend starting at $10,000 in ad spend.
Standard launch timeline is 2-3 weeks from contract signing. Week one is account setup, conversion tracking, and creative production. Week two is landing page build and approval. Week three is launch and the first 7 days of optimization. Rush launches in 7 days are possible for $1,500 extra if we already have brand assets.
Yes. Static ad creative, ad copy, headlines, and short-form video for Meta and YouTube are all included. We have an in-house design team that produces 10+ creative variants per month per channel. For longer-form video production (over 30 seconds), we partner with vetted production studios at additional cost.
Google Search, Google Performance Max, Google Display, YouTube, Meta (Facebook and Instagram), LinkedIn, and TikTok. We do not run on every channel for every client — we recommend a channel mix based on your audience, average customer value, and sales cycle. Most service businesses get the best ROI from Google Search plus one social channel.
Yes, and that is often where we find the biggest wins. We audit your current setup, identify wasted spend (typically 20-40% of budget), restructure campaigns, and migrate without losing learning data. We document everything so you can see exactly what changed and why.
Yes. We deploy GA4 with enhanced conversions, server-side conversion tracking via GTM, offline conversion imports from your CRM, and Meta CAPI. For high-consideration purchases with long sales cycles, we set up data-driven attribution and customer journey reporting so you see which channels drive which lead types.
Free 30-minute audit and a written Paid Ads growth plan within 48 hours.
Written by Hyder Shah, Founder & CEO · Updated June 2026