We design and build websites that convert. Built on Next.js for speed, optimized for SEO from day one, and engineered to turn visitors into booked calls. A website that generates leads instead of just looking good. Pricing starts at $8,500 on the Foundation tier. Month-to-month — no lock-in.
Web Design · Updated June 2026
Conversion-focused websites that load fast and rank well.
Definition
Website Design is a retained service that delivers a website that generates leads instead of just looking good for US service businesses. We combine strategy, execution, tracking, and reporting in one engagement led by a senior strategist. We design and build websites that convert. Built on Next.js for speed, optimized for SEO from day one, and engineered to turn visitors into booked calls.
Every page is designed around a single conversion goal. Hero, social proof, offer, CTA — repeated through the page. No portfolio fluff.
Sub-2-second LCP, perfect Core Web Vitals, and 99+ PageSpeed scores. We build on Next.js with static generation, image optimization, and edge delivery.
Schema markup, semantic HTML, sitemap, robots.txt, llms.txt, and AI-friendly content structure are all included from day one — not bolted on later.
Process
Our Web Design process runs in four phases — audit, strategy, execute, optimize — on a month-to-month engagement with no minimum and no lock-in. Phase one delivers a written audit and roadmap inside 14 days. Phase two builds the strategy. Phase three executes against revenue KPIs. Phase four turns reporting into compounding optimizations every month.
Brand workshop, competitor analysis, customer interviews, and conversion goal definition. We do not start designing until we know what success looks like.
Wireframes, then high-fidelity designs in Figma. Two rounds of revisions included. We design mobile-first because 60%+ of your traffic is mobile.
Next.js development with TypeScript, Tailwind, and a headless CMS if needed. Built for speed, SEO, and easy editing by your team.
Pre-launch QA, redirect mapping, analytics setup, and post-launch monitoring. We stay on retainer for the first 90 days to optimize based on real user data.
Scope
Every Web Design retainer includes the full deliverable list below — no à la carte upsells, no surprise scope creep. Each item is owned by a named strategist on our side and tracked weekly inside your live dashboard. Larger accounts add volume (more content, more campaigns, more pages) rather than line items.
Sample strategies
These are illustrative sample strategies, not past client results — they show how a Foundgrove Web Design engagement would be structured.
Pricing
Web Design starts at $8,500 on the Foundation tier. Pricing scales based on market competition, content volume, and the number of locations or service lines. Most engagements include the full deliverable list with no add-on fees.
Fit
Web Design is best for established US service businesses with at least $500K in annual revenue, a defined ideal customer, and the operational capacity to handle more leads. We work with single-location practices through 50-location franchises across healthcare, legal, home services, B2B SaaS, and local services. Web Design is not a fit for pre-revenue startups or businesses that need leads tomorrow — for those we recommend starting with Paid Ads.
Further reading
Our in-depth Web Design guides break down the strategy, tactics, and benchmarks behind everything above.
FAQs
The most common questions we get from prospects evaluating Web Design. If yours is not here, book a free 30-minute call and we will answer it directly.
A standard 15-25 page marketing site takes 8-12 weeks from kickoff to launch. Discovery is 1-2 weeks, design is 3-4 weeks, build is 4-5 weeks, and launch QA is 1 week. Larger sites with custom features (calculators, portals, integrations) add 2-6 weeks. We never compromise on quality to hit a date — we will tell you honestly if a deadline is unrealistic.
Our standard marketing website starts at $8,500 for a 10-page site and scales to $25,000+ for 25+ pages with custom features. Pricing is fixed-fee, not hourly, and is paid 50% at start and 50% at launch. There are no surprise charges, and revisions within scope are unlimited until you sign off on each phase.
Yes. After launch, you can choose self-managed (we hand off the codebase and CMS), or a retainer at $750-$2,500/month covering hosting, security updates, content edits, performance monitoring, and minor design changes. Most clients pair the website build with our SEO retainer so the same team manages content and rankings.
Yes. We integrate a headless CMS (Sanity or Contentful) so you can edit content, add blog posts, update images, and manage case studies without touching code. We provide a 60-minute training session and a written editing guide. For developer-level changes (new page types, custom features), we either do them on retainer or hand off to your dev team.
Yes. We have migrated 40+ sites from WordPress, Squarespace, Wix, and Webflow. The migration includes URL mapping, 301 redirects to preserve SEO equity, content transfer, and post-launch ranking monitoring. We run side-by-side staging environments so you can see the new site before pulling the trigger.
Next.js delivers 3-5x faster page loads than WordPress, perfect Core Web Vitals scores, native React component reuse, and server-side rendering for SEO. WordPress is fine for blogs, but for a marketing site that also needs to rank in AI search, Next.js with static generation is significantly more performant and more secure (no plugins to patch, no PHP exploits).
Free 30-minute audit and a written Web Design growth plan within 48 hours.
Written by Hyder Shah, Founder & CEO · Updated June 2026