Sample strategy — illustrative, not a past client engagement. No real client or results are depicted. This page shows how a Foundgrove engagement would be structured.
Bottom-of-funnel + AI citation buildout — an illustrative 90 days engagement, not a past client result.
Challenge
A Series A B2B SaaS company with a strong product but flat inbound pipeline. Sales-led growth is capping out and the team needs inbound to scale beyond founder-led prospecting.
Approach
Bottom-of-funnel content stack, Perplexity citation strategy, schema for HowTo and FAQ, and a paid retargeting layer for high-intent visitors.
Outcome focus
Bottom-of-funnel + AI citation buildout
Background
This illustrative scenario models a series a b2b saas company in a distributed US team that would engage Foundgrove for seo, geo & aeo while dealing with strong top-of-funnel organic traffic converting to almost zero qualified pipeline, with sales-led growth capping out and inbound flat for two quarters. The work outlined below would be led by a senior strategist on our team and run for 90 days from kickoff.
This sample strategy maps how a Foundgrove engagement would approach a SaaS company with a healthy top-of-funnel blog driving traffic but almost no conversion to qualified pipeline — the bottom-of-funnel pages are product-marketing fluff.
The challenge
In this scenario the business is dealing with strong top-of-funnel organic traffic converting to almost zero qualified pipeline, with sales-led growth capping out and inbound flat for two quarters. A Foundgrove engagement would lock the baseline in writing during the audit phase, so every target below is measured against a fixed, documented starting point — not a moving denominator.
A Series A B2B SaaS company with a strong product but flat inbound pipeline. Sales-led growth is capping out and the team needs inbound to scale beyond founder-led prospecting.
The engagement is structured to rebuild the content stack around buyer-stage queries: 'best alternative to', 'comparison vs', 'pricing for', 'how to migrate from'. Each page is built for passage-level extraction with HowTo and FAQ schema, plus a sidebar CTA for a calculator tool co-built with the product team.
The approach
The engagement would deploy a bottom-of-funnel content stack targeting buyer-stage queries, HowTo and FAQ schema on every page, a Perplexity and ChatGPT citation strategy, and paid retargeting for high-intent visitors. Each tactic is sequenced over 90 days and tracked weekly inside a live dashboard the client team can view at any time.
Bottom-of-funnel content stack, Perplexity citation strategy, schema for HowTo and FAQ, and a paid retargeting layer for high-intent visitors.
A Foundgrove engagement would pair this with a Perplexity and ChatGPT citation strategy so the company shows up as a recommended alternative in its category, and a paid retargeting layer for high-intent visitors who hit a comparison page without converting. SQL volume and ACV are tracked against the company's own CRM throughout.
Target outcomes
This sample strategy is built around two outcome categories: bottom-of-funnel pipeline from organic search and presence as a recommended alternative in AI answers. In a real engagement, each target would be measured against the business's own data — GA4, Google Search Console, ad platforms, and CRM — with the baseline locked in writing at engagement start. No figures are shown here because Foundgrove is pre-launch and depicts no real client results.
Primary focus
bottom-of-funnel pipeline from organic search
Secondary focus
presence as a recommended alternative in AI answers
Timeline
An engagement like this would run 90 days from audit kickoff. Below is the illustrative phase-by-phase plan of what would ship and what each phase is structured to move.
Content audit: in this scenario most traffic is top-of-funnel and converts to little pipeline. Buyer-stage queries mapped (best alternative to, comparison vs, pricing for, how to migrate from).
A free ROI calculator tool co-built with the product team becomes the primary sidebar CTA on all bottom-of-funnel pages.
Bottom-of-funnel pages published with HowTo + FAQ schema. Each page structured for passage-level extraction (concise answer capsules under every H2).
A paid retargeting layer (Meta + LinkedIn) targets visitors who hit a comparison page without converting — typically a far cheaper cost-per-SQL than cold paid.
The engagement is structured to pursue Perplexity and ChatGPT citations across priority queries and lift SQL volume — every figure measured against the company's own CRM, not a benchmark we control.
Next steps
If you run a b2b saas business, the same playbook applies — adjusted for your market and baseline. Start with our SEO program for B2B SaaS startups page, or browse all 53 industries we serve. Compare with our other sample strategies in the full sample-strategy library or see the SEO, GEO & AEO service overview with pricing and process details.
More sample strategies
Two more illustrative scenarios. Each links to the full sample-strategy breakdown.
Free 30-minute audit and a written growth plan within 48 hours — built around the same baseline → tactics → impact framework this sample strategy outlines.
By the Foundgrove team · Updated June 2026