Sample strategy — illustrative, not a past client engagement. No real client or results are depicted. This page shows how a Foundgrove engagement would be structured.
Multi-location local + AI visibility rebuild — an illustrative 6 months engagement, not a past client result.
Challenge
A multi-location dental group ranking on page 3 for high-intent terms across its markets, with no presence in Google AI Overviews and a competing group appearing in ChatGPT and Perplexity answers.
Approach
Full local SEO rebuild across every GBP profile, service-area landing pages for each location, FAQPage schema on every service page, and a content overhaul targeting passage-level extraction by AI Overviews.
Outcome focus
Multi-location local + AI visibility rebuild
Background
This illustrative scenario models a multi-location dental group in a multi-market service area that would engage Foundgrove for seo, geo & aeo while dealing with stalled organic growth across multiple locations after time with a previous agency that produced reports but no measurable lead lift. The work outlined below would be led by a senior strategist on our team and run for 6 months from kickoff.
This sample strategy maps how a Foundgrove engagement would approach a multi-location dental group whose site has decent technical health but no local SEO foundation, no schema markup, and content written for search engines rather than patients.
The challenge
In this scenario the business is dealing with stalled organic growth across multiple locations after time with a previous agency that produced reports but no measurable lead lift. A Foundgrove engagement would lock the baseline in writing during the audit phase, so every target below is measured against a fixed, documented starting point — not a moving denominator.
A multi-location dental group ranking on page 3 for high-intent terms across its markets, with no presence in Google AI Overviews and a competing group appearing in ChatGPT and Perplexity answers.
The engagement is structured to open with a full audit covering technical SEO, on-page, GBP optimization, and AI visibility benchmarking against regional competitors. The most common gap in this scenario: content that answers nothing the way a patient would phrase the question.
The approach
The engagement would deploy a full local SEO rebuild across every GBP profile, service-area landing pages for each location, FAQPage schema on every service page, and an AI-extractable content overhaul. Each tactic is sequenced over 6 months and tracked weekly inside a live dashboard the client team can view at any time.
Full local SEO rebuild across every GBP profile, service-area landing pages for each location, FAQPage schema on every service page, and a content overhaul targeting passage-level extraction by AI Overviews.
From there, a Foundgrove engagement would rebuild the content stack around the patient journey — insurance acceptance, financing, procedure-specific FAQs, and clinician bios — deploy FAQPage schema on every service page and service-area landing page, and pursue editorial citations from local press and dental-industry publications.
Target outcomes
This sample strategy is built around two outcome categories: multi-location local pack visibility and Google AI Overview and Perplexity citation presence. In a real engagement, each target would be measured against the business's own data — GA4, Google Search Console, ad platforms, and CRM — with the baseline locked in writing at engagement start. No figures are shown here because Foundgrove is pre-launch and depicts no real client results.
Primary focus
multi-location local pack visibility
Secondary focus
Google AI Overview and Perplexity citation presence
The engagement is structured so that local pack and AI Overview visibility compound over the timeline: ranking and citation movement first, then qualified-lead growth as the rebuilt content earns trust. Every target is measured against the group's own analytics, not a benchmark we control.
Timeline
An engagement like this would run 6 months from audit kickoff. Below is the illustrative phase-by-phase plan of what would ship and what each phase is structured to move.
Full audit (technical, on-page, GBP, AI visibility) and a competitor benchmark against regional groups. Baseline metrics locked in writing. Service-area landing pages mapped.
Schema deployment: Organization, LocalBusiness for each location, FAQPage on every service page. Clinician bios rebuilt with credentials for E-E-A-T.
Service-area landing pages launched with patient-journey content (insurance acceptance, financing, procedure FAQs). The engagement is structured for first AI Overview citations to appear in this phase.
Digital PR sprint pursues editorial citations. GBP review velocity addressed via an automated post-visit request workflow. The plan targets organic traffic crossing its prior peak.
Content refresh on the top commercial pages. Internal linking rebuilt from query data gathered earlier in the engagement. Perplexity presence pursued for the largest cities.
The engagement is structured to compound: local-pack and AI Overview visibility established, then qualified-lead growth measured against the group's own analytics rather than a benchmark we control.
Next steps
If you run a dental business, the same playbook applies — adjusted for your market and baseline. Start with our SEO program for dental practices page, or browse all 53 industries we serve. Compare with our other sample strategies in the full sample-strategy library or see the SEO, GEO & AEO service overview with pricing and process details.
More sample strategies
Two more illustrative scenarios. Each links to the full sample-strategy breakdown.
Free 30-minute audit and a written growth plan within 48 hours — built around the same baseline → tactics → impact framework this sample strategy outlines.
By the Foundgrove team · Updated June 2026